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2009-03-31 | Mobile Beyond Podcast: Mobile Advertising Thriving in Scandinavia Mobientos VD Per Holmkvist intervjuades av Mobile Beyonds Brian Prows om mobil marknadsföring och annonsering i Skandinavien. Podcast på iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=285776988 Mobile Beyond skriver: Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, a mobile advertising agency in Sweden. During the podcast interview, he discusses Mobiento’s services, campaigns and mobile advertising in Scandinavia. Working with other traditional agencies and clients, Mobiento offers its mobile advertising expertise to create dynamic, interactive mobile advertising campaigns. Clients come to Mobiento to enhance brand, introduce new products and maximize advertising impact via mobile’s effectiveness. Standalone mobile campaigns, according to Per, are growing rapidly as more companies learn the power of mobile advertising. Per describes the Adiento network, used for distribution of SMS and banner advertising, loyalty mobile campaign growth at H&M, a large international retailer, the TeliaSonera “Turn Your Career On,” an annual best song and singing event and how mobile applications are driving mobile advertising growth. Per also describes the Snicker’s viral mobile game campaign. How email complements text messaging is discussed—email most useful when timing is not critical and mobile for instantaneous communications—as well as the need for every company to optimize its branded website and URL for mobile handset display. Listen to an advertising expert in the mobile advertising agency business as he describes mobile ad growth in Scandinavia. |
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